I have spent a great deal of time in the past six months considering our country’s economic situation and dissecting it on many levels: as a business owner, as a marketer, as a consumer myself. Like many in our country, I wake up in the morning wondering whether this is merely a crisis of confidence (maybe there is good news today that will change everything!) or if there is something deeper, more terrifying, less influenceable, at its core. This is particularly relevant as we study consumer behavior from our vantage point here in Columbia, South Carolina. Are our assumptions accurate? Can we offer insights and marketing counsel that will be meaningful?
With a cup of coffee and a bit of holiday weekend joy to carry into this Monday morning, I scan the headines of the NY Times, and there it is:
Headline: A Reeling City Is a Snapshot of Economic Woes
Dateline: COLUMBIA, S.C.
And so our RIGGS homeplace and the prism through which we watch the economy twist and turn is now the Pick City of this new economy. The article states:
This city in the center of South Carolina is an ideal listening post. According to a range of indicators assembled by Moody’s Economy.com — from job growth to change in household worth — this metropolitan area came closer than any other to being a microcosm of the nation over the last decade.
I guess we do have a pretty good seat, after all.