It has finally happened. We have more time than money.
I saw it first hand, just today, sitting in the drive-thru at Wendy's. The line was snaked all the way to the curb, forcing the back end of my car to hang precariously out into the street. As for parking spaces, forget it. We had all come to worship at the altar of the 99-cent value menu.
It had made the drive over to Knox Abbott worthwhile. After all, what's 15 minutes sitting in line when you can get a chili, fries and tea for $3.79? (It's that $1.70 drink that puts me over the edge every time).
But I digress. The value menu is a microcosm for two things smart marketers know in this new economy:
1. People will go out of their way to find you if you deliver what is perceived to be more value for the dollar.
2. People are no longer content to buy bundled, or combo'ed, products just for the sake of convenience.
We've finally realized we never needed those super-plus-biggie fries, even though it saved time to just order a "number 5." We now know, in fact, we can live without the "electronics package" on our car featuring the GPS that's automatically programmed to drive us to our mother's house on Thursdays and put our makeup on for us at the same time.
People are looking for simple value on the things they need. And they are willing to spend more time looking for them, one at a time. Remember that, and stop trying so hard to up-sell to customers and instead, listen to what they want to buy. Give it to them at a fair price and with a smile, and you'll both be happier in the end.