Spartanburg County is constantly developing. Although business growth is important, many of these new office buildings and communities are taking over what were once forests, watersheds and other green spaces.
The Spartanburg Area Conservancy (SPACE) exists to balance progress with preservation, protecting and maintaining Spartanburg’s undeveloped land as the county continues to grow. SPACE protects land by purchasing conservation easements, creating green spaces and maintaining lands already entrusted in its care.
SPACE is a non-profit organization that relies heavily on donations, so the CreateAthon team devised the Evergreen campaign to attract generous donors. Just as evergreen plants provide unending color and beauty, the Evergreen campaign will help to preserve Spartanburg’s natural beauty for generations to come.
To promote the capital campaign, the CreateAthon team designed a beautiful “pochure” (a brochure that unfolds into a poster) explaining and visualizing the importance of SPACE’s mission. They also refurbished the SPACE logo.
This is a mock up of the team’s suggested ambient ad. The idea is that overnight, SPACE will transform a parallel parking space in downtown Spartanburg into a green space, complete with sod and a park bench.
Kevin, Julie, Tim, Jay and Melissa - great job!
- Sammy Rutkowski