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posted by Keely Saye Sep 20,2013 @ 07:33AM

Catherine Lands a Job at Facebook!

It's a bittersweet day here at the WECO. One of our original inbound marketing specialists, Catherine Doyle is leaving us to move to Austin, TX. I remember exactly how she broke the news to me.

The inbound marketing team took one of our typical Friday field trips down to Five Points, laptops in hand. As we were working remotely on a beautiful day outside, I get a text from Catherine as she's sitting right next to me.

"I have some news, but I'd rather tell you alone."

I go to the bathroom and eye her to follow me. She tells me as we walk into Delaney's that she's moving to Austin. My first reaction I can only describe as that of a proud momma. She's crying. I'm smiling. Big hugs exchanged.

The moment Catherine approached me after a guest lecture in Randy's Covington's class at the University of South Carolina, I hired her immediately. She became my right hand, and she was still in college. I'm so blessed she even stuck around after graduation long enough to work with us here at Riggs Partners.

Now, as tears of pride and joy roll down my face, it is my absolute honor to announce that Catherine has landed a job at, none other than the largest social media network in the world, Facebook.

Congratulations Catherine. We are all so very proud of you and will miss you.

posted by Teresa Coles Sep 17,2013 @ 11:04AM

We Must Have Done Something Good

I exclaimed to Cathy on that bright and shiny Monday morning, channeling the joy of that perfect Julie Andrews moment as we welcomed the newest member of the Riggs family. The object of our affection? One practically-perfect-in-every-way Courtney Melendez.

We became Courtney fans several years ago when we worked with her during her service as marketing director for The Cooperative Ministry. From the very first encounters, we recognized the gifts this exceptional young woman brought to bear while dissecting strategy, discerning brand truths, and managing marketing programs. Then there was her spirit: one of grace, passion and enthusiasm for all things good in the world.

So we couldn’t have been more pleased when Courtney accepted our invitation to join the firm as an account manager. She’ll work closely with clients to frame the context of their marketing objectives, then serve alongside the entire RP team to deliver marketing programs that move business needles and create social impact.

We think it’s a great time to be a Riggs Partners client. One meeting with Courtney, and you’ll see just what we mean.

posted by Kevin Smith Sep 13,2013 @ 05:00AM

On Tattoos

Nadia Bolz-Weber is a fantastic contradiction. She is a tattooed, Lutheran pastor of the House for All Sinners and Saints in Denver. Her journey is a fascinating one, from addict and comedian to a renowned personification of a new type of church.

In a recent interview with Krista Tippett, she remarked on how tattoos, in her day a standout symbol of rebellion, are now worn by soccer moms. "I think we are used to personalizing everything. This is a generation that grew up with choose your own adventure stories. They got to choose how a book ended, they got to personalize their homepage, they personalize their Facebook page, they personalize everything. So I think it's the personalization of the body."

This type of personalization and individual expression began in the 1980s, with Swatch as an early example. Since then, personalized products and individual attention have grown to be today's price of entry for affinity and loyalty. Yet still, companies and brands, particularly nonprofits, have a seemingly genetic tendency to focus inward. As we approach fourth quarter and year-end giving strategies, let's commit to focusing externally and meeting the needs of our audience.

posted by Apprentices Sep 09,2013 @ 11:46AM

Adventures in Printing

I recently became the proud owner of a beautiful new-to-me Risograph GR 3750 - pictured above in all of its beige glory. I know what you're thinking: who in their right mind would actually spend money on what appears to be a piece of obsolete office technology? Although it appears to be an innocent copier - this machine can be pretty magical in the right hands. Risographs are not normal copiers, they are more like an automatic mimeograph, sort of the missing link between screen printing and offset. It works by scanning an image, which is burned into a wax paper 'stencil' that wraps around an ink-filled drum. Paper then passes beneath the drum and ink is pushed through the 'stencil' and onto the paper. The beauty of this process is that you can change out the drums to add more colors to your work. Similar to screen printing, you print one color at a time while layering colors to create art. While the printing is not perfect, it is possible to work within the constraints of the process to create beautiful results. Because of this the Risograph has seen a huge resurgence amongst designers, illustrators, and indie publishers in the last few years - it makes it extremely cheap to create large volumes of high quality printed materials.

When the opportunity presented itself for me to buy one on the cheap I jumped at it. My friend and I drove up to Gastonia, NC to buy it from a pastor at a small church, who was very confused what two young guys were doing buying his old copier. After literally almost killing ourselves moving the 400 pound behemoth into my basement, we got to work on making it work. After a full day of tinkering with it, consulting ancient service manuals, and a healthy dose of cursing - it was working.

The challenges presented when designing work to be printed on a 20 year old obsolete duplicator are numerous -the color palette is extremely limited (right now I only have purple and black), the registration is never perfect, the size is limited to 11x17. Although some would see these constraints as a hinderance to their creativity - I see them as an opportunity. Great design needs constraints to push against - you cannot break the rules if there are no rules. The challenge of producing great design is to push the limits just far enough to create unexpected results - whether its creating art on an old copier or designing a logo with a detailed creative brief - creativity thrives when it is has something to push against.

By far my favorite part about having a Risograph in my basement is that it has inspired me to create work for the sole purpose of fun. No clients, no deadlines, no money, just the simple joy found in the act of making stuff. I encourage any creative person to take time out of their busy schedule to make stuff for no reason other than fun - it is a great way to recharge your creative juices and remind yourself why you started doing this stuff in the first place.

 

 

posted by Cathy Monetti Sep 06,2013 @ 09:09AM

Deconstructing Your Brand

We were in a meeting with a potential new client recently when a rather interesting question came my way.

How do you go about creating a great brand? What makes your process different?

It took less than a millisecond for me to answer.

We fight for the truth, I said.

(Quizzical looks all around.)

And you'd be surprised how difficult it is to get there, I said.

~~~~~~~~~~~~~~~~~~~~~

We all have a tendency to cling to that which is familiar. Change is difficult—and scary. But if you hear yourself (or others in your company) saying any of the following, it's a pretty good signal that something is hiding under there that needs to be addressed:

  1. "I know my business."
  2. "It's what our customers expect."
  3. "It's how we do it."

Be brave. Deconstruct, and then shine a light in the dark corners to see what is there. By coming face to face with your realities, you can begin the exciting process of (re)freshing and (re)building a brand that is not only honest, but worthy of connection.

 

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