blog-header

Archive

see all

posted by Kelly Davis Sep 25,2014 @ 11:43AM

The Power of a Smile

“Thank you,” she said to me as she sat on the steps, caressing her sore jaw.

“Me?” I said, turning to be sure she wasn’t talking to someone behind me, someone far more worthy of appreciation. “Oh, I’m just here to work with the media today.”

“Doesn’t matter,” she said, as her eyes welled with tears. “Every person here made this possible. I can’t thank you enough.”

This was the unexpected exchange I had with a woman at the South Carolina Dental Association’s Dental Access Days, a two-day free dental clinic that was held last month in Rock Hill, SC and sponsored by our client, Delta Dental.

Dental Access Days brought together 300 dental professionals from all over South Carolina, aided by more than 700 volunteers from the Rock Hill area, to deliver more than $1.2 million in dental services to more than 1,400 adults.

When I arrived at First Baptist Church Rock Hill that morning at 5:00 a.m., there was already a long line of people waiting outside. This line of 250 individuals had been pre-screened the day before and had already obtained a color-coded wristband that designated the type of dental procedure they were to receive.

Working with reporters on this side of the building for more than an hour, it wasn’t until mid-morning that I realized the “bigger” line was on the opposite side of the building. That line contained more than 750 people who had just shown up that morning, hoping to have a long-awaited dental procedure performed.

Many of these folks have been in pain for years. None of them have dental insurance. Many of them are out of work, or between jobs, or retired. Or their job doesn’t pay enough, and they have to decide between putting food on the table or getting a tooth pulled.

 

Dental students from the Medical University of South Carolina perform professional cleanings on patients. Dental students from the Medical University of South Carolina perform professional cleanings on patients.

Whether they needed an extraction, a filling or a professional cleaning, it was worth it to them to wait in the dark, and eventually into the heat of the day, and in the rain, in the hopes of receiving care that they currently can’t afford.

It was a powerful scene, and one that became even more so as I moved inside to observe the church sanctuary/multipurpose room that had been converted into a full surgical theater. Rows and rows of dental chairs and equipment waited for the hundreds of patients, many of whom had driven long distances with high hopes that they would be able to get through the line before it was cut off.

The best vantage point was the stage at the front of the room, from which TV reporters and photographers set up their equipment to try and capture the sheer magnitude of the event. Everywhere you looked, you saw dentists, periodontists, oral surgeons, endodontists, dental hygienists, assistants and dental students as they worked patiently but swiftly to treat each patient, and then quickly move to the next one.

 

The view of Dental Access Days from the stage. The view of Dental Access Days from the stage.

And here I was, the PR person whose job was to greet and escort members of the media and local dignitaries. I felt an incredible responsibility to tell the story of the dental professionals who so selflessly gave of their time and expertise to help so many strangers, as well as preserving the dignity of patients while capturing and sharing their powerful personal stories.

In addition to the woman who greeted me on the steps, throughout the day I observed patients crying tears of gratitude, hugging “their” dentist as they completed their procedures, and even taking photos with the person who had pulled their teeth!

Most people probably underestimate the value of a smile, but as one of the event organizers pointed out to me, a healthy smile can greatly increase someone’s self esteem, giving them the added confidence they need to go on a job interview or to otherwise get involved in their community.

“It’s not just about the dental work,” he said to me. “It’s about giving people their smile back, and helping them become contributing members of society.”

Including this year, Dental Access Days has provided more than 8,900 adults with $4.5 million in free dental care since the event’s inception in 2009. Delta Dental has a social mission to improve oral health in the communities they serve. Learn more at www.deltadentalsc.com.

posted by Ryon Edwards Sep 24,2014 @ 06:03PM

Hi-fidelity Stereophonic Design

When I stop into my local Goodwill, I usually head straight to the vinyl records section. I just gotta know what obscure album might be there or if today is the day I find that one album I’ve always been looking for. I'm also on the lookout for great design. Every once in a while I come across a cover design so strong, that it just stops me in my tracks. That’s how I discovered my first Command Records album.

Command produced records in the late ’50s to mid-’60s and were produced and engineered by Enoch Light, a pioneer in stereo recordings during a time when AM (monaural) radio was the standard. Many of the covers were designed by well-known artists/designers like Josef Albers and Paul Bacon. Josef Albers! These abstract, minimalist covers stood apart from the typical covers of the time and beautifully captured the essence of the music through expressive design and well-crafted compositions. The covers gave the listener an idea of what to expect — a crisp, modern, stereo sound that’s harmonious, but with a sense of playfulness. Most of the Command Records covers incorporated classic design principles brilliantly: balance, proportion, rhythm, emphasis and unity in a modern style that still looks fresh today.

What a great example of form and content working well together. Stereophonic design, indeed.

DSC_0364DSC_0365DSC_0366DSC_0387 DSC_0388

DSC_0370

DSC_0368DSC_0369 DSC_0381

posted by Keely Saye Sep 19,2014 @ 09:35AM

Key Takeaways from Inbound 2014

The inbound marketing team just got back from Boston after attending Inbound 2014. The four day conference attracted 10,000 inbound marketing professionals from across the world, doubling its attendance record year over year for the past three years. This astounding growth is a clear indication of where the future of marketing is going. Thousands posted social media updates using the hashtag #INBOUND14, so we thought we would offer some highlights from the news feeds in this Storify.

 

billion+_ebook

Flickr

By the numbers

youtube is 2nd largest search engine