For nearly a year, social media mogul and notorious speaker Gary Vaynerchuk has been honing a message. Infamous in marketing circles for his long history of brash, profane, egotistical-at-first-listen presentations near the cross streets of culture and marketing, Gary’s newest barb is as pointed as always. But now, alongside the release of his new book, he’s jabbing it at individuals not industries.
In his words…
Now, with this idea, Gary openly aims to poke holes in the mythology of entrepreneurism that’s being inflated by the business community, its incubators, accelerators, and startup weekends.
But that’s not what’s interesting to me.
What’s interesting are the implications for business.
See, I’ve come to believe businesses are just people too.
Businesses have life in them. When they’re young, they need nourishment and protection to grow. They need relationships with people that love them, who are willing to buy. They need unique parts of themselves to get along with each other, teams to keep things functioning and life flowing. These are all essential to survival.
But what if a business wants to do more than survive?
What if a business wants to achieve as much as possible? To contribute something incredible to the world, something special, something unique, something only that business has the physical and conscious makeup to create?
What might it take to self-actualize such a thing?
Maybe first, it would take esteem.
Maybe first, it would take self-awareness.
The concrete, confident knowlege of what that business does best. To have crystal clarity on its strengths. To embrace its flaws and own its weaknesses. To see vividly into its blind spots. To regularly reflect inward. To understand when, where, and why its elements are not aligned.
If that’s what it took, how might a business get such self-awareness?
Dig around “GaryVee” long enough and you’ll find his best piece of advice for people is to… ask.
So, maybe that's good advice for business too.
Ask the people who love you.
Ask every part of yourself.
Ask some strangers.