The minute you think yourself an expert, you're falling behind. There's always something more to learn or test. This is especially true for those who specialize in digital aspects of the business (thanks algorithms). Regardless, it’s essential to remain curious.
At Riggs Partners, we resist the myth of expertise and believe that the perennial beginner always has more to gain. Sometimes putting that into action means subscribing to an industry publication. Sometimes it’s watching a webinar. And sometimes it’s renting a minivan and going on a road trip.
Come Monday, myself and several coworkers will be caravanning to Digital Summit Atlanta. Here we will listen and learn from some of the brightest minds in marketing and communications. The sessions will cover all facets of the business today: content marketing, design, email marketing, emerging trends, analytics and data, UX, video, social media, mobile, search and strategy among many others.
If you’d like to follow along, check out the conference Twitter page and its hashtags: @DigitalSummit_#DSATL, #DigitalSummit
We'll be reporting back with some of the things we learn in the next few weeks. Stay tuned!