Bruce isn't afraid. And you don't have to be either.
Every time an algorithm change takes place, it certainly can feel like gearing up for battle. However, marketers: you can put your swords down if your website, landing pages and blog content are fully optimized for mobile.
On Tuesday, April 21, Google made an enormous change to the algorithm it uses to rank websites on smartphone devices. As digital marketers, we rely heavily on Google to send traffic to our client’s websites. When these changes take place, it’s our responsibility to educate ourselves and optimize accordingly.
What does this all mean? Mobile makes up about half of all Google searches, and the company recognizes three approaches to be mobile friendly: responsive design, dynamic serving, mobile website. Adjust your content accordingly, and you will be protected from the change.
To help you get started, Google has prepared this helpful list of common mobile mistakes to avoid.
In today’s digital age, we must stay current on industry trends, all the while staying true to our brand and doing what’s best for our clients. While Armageddon may signal the end of the world, “Mobilegeddon” isn’t entirely dark. These adjustments will be rolled out over the next few weeks, so there is plenty of time to increase the “mobile-friendliness” of your site and increase overall ranking.
What's more, optimizing our websites to appeal to the many ways people consume information will lead to higher-quality content and increased conversions. With that in mind, we no longer view this particular change as the end of the world, but rather just the beginning of a new mobile era. Bring it on, Mobilegeddon!
Author: Courtney Fleming