Recent Posts

posted by Apprentices Apr 16,2015 @ 08:22AM

Inbound Is For Everyone (Even Realtors)

I recently watched a webinar by Inman, a real estate news website, about the power of inbound marketing

Being the daughter and girlfriend of real estate agents, and having an extreme passion for inbound marketing, I knew this was the webinar for me.

This was a great refresher for me and I think the information given can definitely apply to everyone, even realtors.

Here are my key takeaways from The Art Of Inbound Marketing For Real Estate: 6 Steps For Turning Strangers Into Clients

 I hope you enjoyed this as much as I did!

:) Mary Cate Duffy

posted by Apprentices Apr 15,2015 @ 01:08PM

Raising the Bar


Columbia is changing and only for the better.

New buildings are going up at a seemingly rapid pace while old ones that have sat vacant for decades are being repurposed for new and exciting things. Notable examples include the former Bull Street Asylum, the Adluh Flour building, and the Palmetto Compress building.

But what of the creative scene? Well that's booming as well. With Indie Grits, ConvergeSE, and POSSCON (The Palmetto Open Source Software Conference) all happening in the same week, Columbia's future certainly looks bright. These three events, along with many others not mentioned here, are uniquely tied to our city and represent a new community of creatives willing to raise the bar for a better Columbia. If this trend continues to grow, we could be looking at the new SXSW within several years.

We look forward to seeing what new creative possibilities arise in our city as it continues to grow taller and wider every day.

What other exciting things are happening around Columbia that we missed?


posted by Apprentices Apr 06,2015 @ 09:02PM

Placement and Timing Are Everything in Social Media

by Courtney Fleming

It can be challenging to produce high-quality content consistently and publish it at the right times. Here at Riggs Partners, we believe in finding which audiences are viewing what content and at what times. This ensures our clients’ content is being published at the most optimal times for reach and engagement.

Our digital marketing specialists use a war chest of social media management tools, SproutSocial being the latest and greatest for scheduling posts and monitoring live engagement.

The beauty of SproutSocial is all in the queue. When scheduling content, we place it into a publishing queue, which in turn delivers the post on all social networks that the brand or business maintains a presence. We adjust the settings based on personal preferences and industry best practices. This includes number of posts per day, time of day, or whether or not to include weekends (yes, you should!).

ViralPost is a new feature on SproutSocial that allows us to determine the most optimal times to deliver content for maximum impact. SproutSocial, through this unique feature, analyzes our audience to chose the optimal time based on engagement and interaction patterns. SproutSocial then publishes the content at the moment it will have the greatest impact for the brand or business.

It would be so easy to just throw content out on all networks, but it’s our job to think strategically about what’s best for our clients and their audience’s needs.

posted by Apprentices Mar 06,2015 @ 11:47AM

It's Not You. It's Facebook.

Hands are making indecision signalsYou’re posting too much. You’re not posting enough. Your content is too boring.

It’s easy to get offended when users ‘unlike’ your page, but in this case it’s not your fault. The way Facebook counts likes for a business page is about to change.

To increase accuracy and consistency, accounts that have been manually deactivated or “memorialized” after its owner has died will be subtracted from businesses’ overall page like count. (Note: If deactivated accounts are reactivated, the account will be re-added to the like count.)

Facebook is notorious for algorithm changes, which can alter your social media analytics substantially if you don’t pay attention. So listen up!

Facebook says the more likes a page has, the greater the decrease in likes will become. However, if you only have a few hundred likes, you might not even notice.

Just a heads up, marketers; don’t worry if you lose a few fans and your page likes decrease this month, it’s not your fault!

Read more at Making Page Likes More Meaningful.

posted by Apprentices Jul 29,2014 @ 11:54AM

The Inman Experience

I recently spent a week in San Francisco learning about all things digital, marketing, and technology (with some real estate thrown in).

The Inbound Team is all about innovation and staying up to date with all things digital. When this opportunity presented itself, I booked the first flight out of Columbia.

This turned out to be one of the best learning experiences I could have had, and I was invited to share that experience with Riggs.

Below, you too can see what I learned in my time in the great city of San Francisco. Enjoy :)




By the numbers

youtube is 2nd largest search engine