by Courtney Fleming
It can be challenging to produce high-quality content consistently and publish it at the right times. Here at Riggs Partners, we believe in finding which audiences are viewing what content and at what times. This ensures our clients’ content is being published at the most optimal times for reach and engagement.
Our digital marketing specialists use a war chest of social media management tools, SproutSocial being the latest and greatest for scheduling posts and monitoring live engagement.
The beauty of SproutSocial is all in the queue. When scheduling content, we place it into a publishing queue, which in turn delivers the post on all social networks that the brand or business maintains a presence. We adjust the settings based on personal preferences and industry best practices. This includes number of posts per day, time of day, or whether or not to include weekends (yes, you should!).
ViralPost is a new feature on SproutSocial that allows us to determine the most optimal times to deliver content for maximum impact. SproutSocial, through this unique feature, analyzes our audience to chose the optimal time based on engagement and interaction patterns. SproutSocial then publishes the content at the moment it will have the greatest impact for the brand or business.
It would be so easy to just throw content out on all networks, but it’s our job to think strategically about what’s best for our clients and their audience’s needs.