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posted by Apprentices Feb 10,2016 @ 01:41PM

Perfectly human

The other day I came across this quote from Donald Miller’s Scary Close:

“I am willing to sound dumb. I am willing to be wrong. I am willing to be passionate about something that isn’t perceived as cool. I am willing to express a theory. I am willing to admit I’m afraid. I’m willing to contradict something I’ve said before. I’m willing to have a knee-jerk reaction, even a wrong one. I’m willing to apologize. I’m perfectly willing to be perfectly human.”

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I had it stuck in my head all day. Except unlike a catchy, overplayed song, the meaning behind the quote really stuck with me. As I recited it over and over again, I thought particularly of my work. 

“I am willing to sound dumb.” I often ask dumb questions at the beginning of a new project to make sure I understand all aspects of what I’ll be doing.

“I am willing to have a knee-jerk reaction, even a wrong one.” I had to laugh out loud at this. Most times, my knee-jerk reactions are the wrong ones.

“I am willing to express a theory.” In planning sessions, theories are the most important part.

The more I studied the quote, the more parallels I was able to draw. And I realized this: vulnerability accomplishes that which perfection cannot. Steadfast perfectionism can only lead to stubbornness. The belief that your way is the only right way inhibits collaboration in a team environment.

There is something inherently valuable about being willing to admit that you’re wrong. You’re afraid. You don’t understand. You’re sorry. In my eyes, these qualities are far more admirable in a professional setting (or any setting, for that matter) than many traditional skill sets.

Perfection, in any capacity, is overrated and largely unattainable. Make your mistakes, own them, and make up for them. I know I will. I’m perfectly willing to be perfectly human.

posted by Apprentices Dec 16,2015 @ 04:26PM

Best of...

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As a graphic designer, I love reading "Best of…" lists at the end of the year. From book covers to logo design, these lists are a great way to review what's been done over the past year and keep up to date with design trends. Since we work with brands so often here at Riggs, it seems fitting to list my favorite re-brands of the year. A successful brand is more than just a good-looking logo. All the parts and pieces have to work together for a brand to have success. With the help of Brand New, a blog dedicated to showcasing logo redesigns and company re-brands,  here are my Top Three Favorite Re-Brands of 2015.


1. Verizon Wireless

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Verizon Wireless' re-brand had some public backlash because of it's new logo. They replaced the big check mark and the red "z" with a small check and a more generic typeface. While this could seem like a step backward, I think it's a positive move overall considering its application in print collateral, web and tv commercials. With this new logo, Pentagram has delivered a solid and sustaining re-brand for Verizon that will last a long time because of its simplicity and straightforwardness. 

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2. Spotify

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Spotify also received a bit of a brand refresh this year. While the logo didn't really change much, the overall application of new colors, shapes, and duotone photo treatments are what make this re-brand a success. Some might say they could have done more, but I think Collins did a beautiful job of creating a unique look for Spotify that connects well with its growing audience.

 

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3. Project Juice

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Project Juice is a micro-juicery in San Francisco. While their previous brand wasn't bad, I think Chen Design Associates created a stunning new look with much more character and freshness. From the custom typeface to the carrot that also serves as the acronym "PJ," it's definitely a step up. The real strength of the brand lies in its application—product packaging, interior and exterior signage, and even their website all use iconography and white space to their advantage. With this re-brand, Project Juice is certainly on to something good.

 

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What are your favorite re-brands from the year? Check some out at Brand New and let us know.

 

posted by Apprentices Nov 18,2015 @ 12:34PM

CreateAthon Flood Relief: Our Deepest Thanks

This year, our 18th annual CreateAthon fell just two weeks after the historic flooding that ravaged Columbia. In addition to our 24-hour pro bono marathon for eight local nonprofits, we launched a campaign to help raise money for the Central Carolina Community Foundation’s Flood Relief Fund. We called upon our friends and neighbors to donate on our behalf for each hour we’d be working during CreateAthon.

We’ve never done a fundraiser like this in association with CreateAthon, so we really didn’t know what to expect. Our best guess was that we could maybe raise $800 if each CreateAthon volunteer received just one donation of $1 per hour.

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Our families, friends and colleagues responded beyond our wildest expectations. Donations on behalf of CreateAthon volunteers combined with a matching gift from the Lipscomb Family Foundation totaled $10,617 for flood relief in the Midlands. Extraordinary!

We are so grateful for each and every person who sponsored a CreateAthoner to help raise money for this worthy cause. Gifts came from near and far – from down the street in West Columbia to as far away as Japan, and everywhere in between. Donations came not only from friends in the Columbia area, but also from people around the country who have been touched by this tragedy and who felt compelled to help us help our community.

We are absolutely astounded at the impact generated by this effort. In the immediate aftermath of the flood, we were blown away by the strength of our community and the sheer power of good that we witnessed. Weeks later, members of our community again demonstrated their ability to go above and beyond for people who have lost so much.

On November 16, Governor Haley announced her endorsement of the Community Foundation’s flood fund and renamed it One SC Flood Relief Fund. The money raised by the fund will go toward grants for nonprofit organizations that have provided relief and recovery assistance. Your donations will help provide long-term flood relief to those in need.

Once again, thank you to everyone who gave to this effort – for your support of CreateAthon and for loving our community so steadfastly.

posted by Apprentices Oct 29,2015 @ 04:06PM

CreateAthon Recap: Healing Icons and The Therapy Place

CreateAthon week has officially come to an end, but we're still basking in the just-after-CreateAthon glow (and possibly the just-after-CreateAthon leftovers, too) here at the WECO. Even during client presentations, it can be hard to fully grasp the impact of CreateAthon because you're running on fumes after more than 24 hours of work.

Now that we've had time to rest and reflect, we're excited to share some of the outcomes of our annual all-nighter. 

Healing Icons allows cancer patients and survivors to focus on the mental and emotional side of healing through guided art classes. For this client, we were tasked with developing a marketing plan for the online course that the organization plans to launch next year. With this goal in mind, we developed a detailed blog and social media strategy, community outreach plan, and landing pages for their website, like the one pictured below. 

It was important that the work we delivered truly embodied the concepts of healing and self expression embodied by Healing Icons. Many of the materials were complete with original watercolor paintings in order to capture the authentic sense of the art.

The Therapy Place is Columbia's only nonprofit pediatric therapy center. The Therapy Place came to us with the goal of launching a $1.5 million capital campaign to complete a facility expansion on the lot beside their existing space. The newly-purchased lot will eventually be home to an additional building and the Midlands' first inclusive playground. 

During CreateAthon, we developed a campaign handbook for The Therapy Place to assist them as they launch their capital campaign next year. We also prepared a case for support and a donor card (seen below) to use as part of the corporate phase of the campaign.

As always, CreateAthon far exceeded our expectations. It's easy to get caught up in the craziness when it's 4 a.m. and you're struggling to stay awake and wondering, "how will we ever finish in time?" But somehow, it all comes together in the end. 

We are so fortunate to have gotten to work with these incredible clients for CreateAthon 2015. We can't wait to see how they use our work in the future.

Stay tuned to this blog in the coming days and weeks for more sneak peeks at our CreateAthon work.

posted by Apprentices Oct 19,2015 @ 11:10AM

Donate to Central Carolina Community Foundation Flood Relief Fund

 

DONATE HERE

As National CreateAthon week commences and our beloved city works to rebuild, we were called to do a little something extra. This Thursday and Friday during CreateAthon, we’ll be holding a pledge drive with all proceeds donated to the Central Carolina Community Foundation’s Flood Relief Fund.

If you are interested in donating, please consider sponsoring one of your favorite CreateAthoners (listed below). Remember – we’ll be working all day and night, and you can decide how much you’d like to donate for each hour we’ll be working (i.e. $1, $2, $5 per hour). If you're interested in sponsoring a CreateAthoner or even making a flat donation, just click the image below. When filling out the donation form, make sure to put the total amount you'd like to donate – so if you want to give $1 per hour, you'd put $24 as your donation amount. Oh, and make sure to put “CreateAthon” along with the name of the person you’d like to sponsor in the field marked “how’d you hear about this fund?” (i.e. CreateAthon – Teresa Coles).

Have questions? Email taylor@riggspartners.com or send us a message on Facebook or Twitter

 

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