CreateAthon 2015 marked the eighteenth pro-bono allnighter, and my third since joining Riggs Partners. We make extra pots of coffee, round up some friends, don matching t-shirts and stay up for 24 hours cranking out as much pro-bono work as possible for a handful of nonprofits. Each year brings new challenges, rewards and memories, but this year was extra special.
I found out about HALTER and the work they do from my best friend who lives in the upstate. Their neighbor has a young daughter enrolled in HALTER’s therapeutic riding program, and my friend had been to several of their events over the years and raved about the work they do. Growing up, horses were a huge part of my life, and my youngest sister who is special needs has also benefitted from therapeutic riding in the past. So HALTER’s mission really resonates with me. That’s why, when CreateAthon applications opened, I called HALTER myself to to invite them to apply.
They asked us for help with marketing collateral for an upcoming capital campaign. Their plan was to enclose their covered arena so they could offer year-round classes and serve more riders. The campaign also hoped to add stables to house their equine therapists, or “miracle workers” as they’re affectionately called. Of the things HALTER asked our team to produce, more than anything they wanted a video. They needed help telling their story to donors capable of making a major gift; people who most likely had never experienced HALTER’s work first hand.
Producing a video on the CreateAthon timeline is a tall order. I still look back and think we were crazy for even trying, but thankfully our friends at Mad Monkey and the rest of our CreateAthon team were miracle workers of the two-legged variety. In addition to the video, we delivered a stunning new logo, identity package, case for support, t-shirts and stickers.
We presented all that work — produced in 24 hours — in a client presentation that has gone down in CreateAthon history. Partly because my colleagues will never let me forget that I got a little choked up (okay, ugly cried) 30 seconds in.
The bigger storyline was the CreateAthon magic that was in the room that morning. We’d produced the video and it was so pure, powerful that it took our breath away. Before long, everyone was crying. To be able to give so much to a group that transforms the lives of children was an amazing gift for our creative team and one that’s really stuck with us. After we wrapped up, I didn’t stop sniffling for at least another hour or two (okay, days.)
Here’s to the wonderful team I had the pleasure of working with on this project, HALTER and the amazing work they do each day, and to the moments in life that make you ugly cry. I hope you love this video as much as we do. Before you hit play, I have a tip for you. Grab a tissue.