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posted by Michael Powelson Sep 02,2015 @ 12:23PM

Circa 1995

Three to five years.  That's the current lifespan of the average client/agency relationship. I'm not here to bless, bemoan or belabor this. It is, as we so poignantly say now, what it is.

But it's also a telling lens through which to note a remarkable milestone for one of our most remarkable clients.

Last Friday, First Community Bank celebrated its 20th anniversary. What began in 1995 with two banking offices, has grown into a publicly traded, multi-state entity that tallied more than 800 million dollars in assets last year.

20th_anniversary_poster

Such growth has been achieved, in large part, by remaining steadfast to core principles. Sound fiscal planning. A commitment to relationships. And most importantly, a focus on, and loyalty to local businesses.

Including this one.

You see, last month also marked our 20th year as First Community's marketing partner. In all that time, they've done more than change the way we think about banking. They've shaped the way we think about business. First Community's insight and inspiration bleeds into just about every other account we work on. For their achievement, we could not be more grateful, nor they more deserving.

To Mike, Robin and the hundreds of other diligent and talented individuals that have made this anniversary possible, we offer the most heartfelt of congratulations.

Here's to you and all the homes, communities and businesses you've made better.

Including this one.

--#--

First Community's first ad, circa 1995:
First Community's first ad, circa 1995
Twenty years later:
 

Topics: Perspectives, New Work

 

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