Our annual 24-hour pro bono marketing marathon, CreateAthon, is in the works again. We are receiving applications now for our nineteenth CreateAthon. While skills-based volunteerism existed fifteen years ago, it has been heartening to see it evolve from a concept embraced mostly by lawyers into a national business movement.
Part of that momentum is being driven by A Billion + Change, an organization leading efforts to expand the number of companies committed to skills-based and pro bono service. To date, they have engaged more than 5,000 companies of every size, industry and geography to donate over five billion dollars worth of services. The vision of A Billion + Change is to transform business culture so that all companies in America will respond to the needs of their communities.
The benefits of skills-based volunteerism are many: building morale, improving community relations and fostering leadership skills. Every year, I’m amazed at how staying up all night actually reenergizes our company. (After a recovery weekend, of course.) In fact, when I consider all that CreateAthon has meant to our business, it is difficult to imagine why one wouldn’t lend their skills to a cause. Yet I understand the excuses. “We’re too small.” “We don’t have time.” “What we do doesn’t translate well to volunteerism.”
I thought of these excuses, and how each one applied to “Get Fit for Good,” an effort by Matt Potts, a college student and trainer at Fit Columbia. “Get Fit for Good” is a pay what you want, twice-weekly workout class with proceeds benefiting Innersole, a charity providing athletic shoes to children who are homeless or in need. It’s one guy spending an hour a week doing what he loves, helping people get fit, all the while raising money for kids. Matt reminds me that many times excuses are just that, and you can usually find a way to make pro bono work.
Most companies have charitable programs in place. From blood drives to fundraising and corporate giving, it’s always meaningful to give back. But there is a unique satisfaction in knowing that the skills that provide for your family can provide for someone in need as well. It reminds you of what drew you to your field, and provides a renewed sense of energy and purpose to the work at hand. If you love what you do, figure out how to give it away – for good.