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posted by Kevin Archie Apr 01,2015 @ 07:50AM

a reflection of brand values

Volvo has long been a company intent on making the world a safer place. Responsible for such innovations as the 3-point safety belt, rearward-facing child safety seats, the Lambda Sond (a device that reduces harmful exhaust emissions by 90%), side-impact airbags, and smart technology systems that can detect objects in blind spots or even pedestrians near cars—Volvo has stood by its philosophy to always put people first. With this in mind, it comes as no surprise that Volvo's latest innovation has nothing to do with their cars—at least not directly.

BikeAnimation

Enter LifePaint, a unique reflective safety spray invisible by day but bright and reflective in the glare of headlights at night. This clear removable spray can be applied to a cyclists bike and gear to increase visibility on roads. In other words, a multi-billion dollar car company invented a can of spray paint to help protect cyclists from getting hit by the very thing that company creates: cars.

LifePaint is yet another demonstration of Volvo's relentless commitment to safety for all—even those who choose not to buy their cars. This commitment extends even further with the company's bold vision to see no person killed or seriously injured by or in a new Volvo by the year 2020.

How refreshing it is to see a company so in tune with its core values that everything it says and does perfectly reflects those values; to see the inner workings of a brand brought to light through the very way it interacts with the people around it, whether they buy its product or not. Our aim here at Riggs is to achieve that same brand clarity for every client.

Topics: Offerings, Advertising, Branding

 

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