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posted by Teresa Coles Oct 19,2016 @ 05:14PM

On Riggs. CreateAthon. And more than a little grace.

Twenty-nine years ago today Cathy Rigg said enough. Enough to mediocre thinking. Enough to creative short cuts. She left her job on a Friday, bought a Mac SE with money from her grandmother, and opened up C.C. Riggs on Black Monday, October 19, 1987.

What a little vision and a lot of believin' looks like

There were a million reasons why this company would fail.

And yet, here we are.

Nineteen years ago, she and I wondered if there might be something more for our company. A higher calling, if you will. So we came up with the notion of pulling an all-nighter to help nonprofits that couldn’t afford professional marketing.

There were a million reasons why this idea would fail.

And yet, here we are.

So what matters in all of this? What have these markers in our collective history taught us about our work, our lives and each other?

Consider it all joy.

On this birthday of Riggs and the eve of CreateAthon 19, I’m mindful of the cords of grace that have bound us over the years. The unspoken covenant that held us together when we just didn’t think we could do One More Thing. The willingness to listen generously to each other’s point of view in order to solve the unsolvable. The abiding sense of teamwork that pulled us out of chaotic seasons and returned us to a place of peace.

I'm grateful for every one of these challenges and foibles. They are testament to both our humanity and to what can be accomplished when we uphold each other in pursuit of something that’s bigger than any one of us.

Riggs Partners hasn’t been in business for 29 years because we’re smarter than anyone else in marketing. CreateAthon hasn’t delivered more than $24 million in pro bono service because we came up with the idea first.

It happened because we had faith in each other. And we knew that by standing as one, there was nothing we couldn’t accomplish – even if it wasn’t always perfect along the way.

Tomorrow morning, CreateAthoners will walk into the WECO building and breathe air that is electric, inspiring and humbling. We will bear witness to our very best selves. And we will see that as much as our CreateAthon clients may benefit from our gifts, the joy we receive will be tenfold.

That, my friends, is more than enough to say grace over.

posted by Teresa Coles Oct 13,2016 @ 04:34PM

24 hours, 24 dollars. That’s all it takes to change the world.

This time next week, we’ll be burning the midnight oil over at Riggs Partners during CreateAthon 19. It seems like only yesterday that we pulled our first all-nighter for good, working 24 hours nonstop to deliver pro bono marketing projects for nonprofits and the important causes they represent.

As you may know, CreateAthon has grown organically and exponentially since we founded the program. We’ve served more than 150 different nonprofits in South Carolina. Plus, we’ve recruited more than 100 different marketing groups throughout North America as CreateAthon partners, all of whom have hosted CreateAthon events for nonprofits that otherwise would not be able to afford professional marketing services. To date, the program has delivered over $24 million of pro bono marketing service to the nonprofit marketplace.


What you may not know is that CreateAthon has recently become a national 501(c) 3 nonprofit organization. Moving forward, the goal is to generate $100 million of pro bono service to nonprofits by 2020. That’s a big calling, and it needs human and capital resources to make it happen.

That’s why we’re asking for your consideration in pledging $1 an hour for each of the 24 hours our team will be working during CreateAthon next week. All of the proceeds will go to helping us bring more CreateAthon events to nonprofits in the US and beyond.

To pledge, just visit the RP Power of 24 fundraising page. You may choose to make a gift directly from this group page or make separate pledges on behalf of your favorite CreateAthoners!

Thanks for your ongoing support and encouragement of our efforts to serve nonprofits through CreateAthon. Together, we’re putting creative super powers to work in some pretty remarkable places!

posted by Teresa Coles Oct 06,2016 @ 03:10PM

The Coming of CreateAthon 19

Two weeks from this very day, the WECO building will transform itself yet again from the quiet workplace of Riggs Partners and truematter to the Mother Ship of CreateAthon. To be exact, this increasingly natural phenomenon — fueled by the transference of creative superpowers for good — will begin at 0800 hours on Thursday, October 20 and will remain in effect until 0800 hours on Friday, October, 21. ish.

Like every year, we here at RP are in full-on tilt mode, onboarding the newest class of CreateAthon clients in an effort to fully understand their work, determine how effective communications can help move that work forward, and scope out a plan of attack for producing strategic and creative deliverables within the 24-hour marathon.

From the moment we encounter these fine souls, we’re instantly awed by the impact of their work and their willingness to answer the call to community service. For that reason, and many more, we’re happy to introduce you to our newest CreateAthon clients and sure-to-be dear friends:

Friends of Harbison State Forest: Works to preserve the recreational and educational aspects of Harbison State Forest as an urban forest resource, with an emphasis on planning, designing and building a sustainable trail system.
Gun Sense SC: Raise awareness about gun violence as a public health crisis in South Carolina and inspires communities and lawmakers to work together toward sensible gun safety solutions.

Healthy Learners: Devoted to removing children’s health barriers in South Carolina so they may be healthy, happy and learn to their full potential.

Homeless No More (formerly Trinity Housing Corporation): Seeks to eradicate family homelessness through a holistic, community-wide approach to providing emergency shelter, transitional services and long-term affordable housing solutions.
NAMI Mid-Carolina: Advocate for mental health awareness, education and resources in order to improve the treatment options and quality of life for people affected by mental illnesses. 


Palmetto State Base Camp, Inc. Provides transitional housing services to homeless veterans as well as employment support and access to additional community resources.


At a glance, you can readily see that these organizations — and the people behind them — are about the business of changing life as we know it here in South Carolina.

As the days leading up to CreateAthon unfold before us, we know our lives will be changed, as well.

We invite you to come along with us.

posted by Courtney Fleming Sep 21,2016 @ 03:40PM

Counting Down to CreateAthon

It's hard to believe that our annual CreateAthon is only a month away. This will be Riggs Partners' 19th year of pro bono magic, and my personal third. It's interesting that even though you've done it before, you still get the night-before-the-first-day-of-school-jitters every year. You truly never know exactly what to expect. But every year, it's just as exciting, intense and rewarding as before.

The unfortunate reality is that most nonprofits can't afford professional marketing services, making it difficult for them to convey their purpose and move their mission forward.

That's where we come in.

For one day (24 hours of hands-on work, plus presentations afterwards), we work around the clock to produce a wide range of marketing materials that are as unique as each nonprofit we serve. And remarkably, CreateAthon as a national nonprofit organization has generated more than $24 million in pro bono marketing services for over 1,300 organizations.

CreateAthon plans to deliver $100 million in pro bono marketing services to the nonprofit marketplace by 2020. You can learn more about that here.

In the meantime, take a glimpse through last year's event in the SlideShare below and be on the lookout for more information about our upcoming event on Oct. 20-21.


posted by Kevin Smith Jul 14,2016 @ 04:09PM

Loving Your Work

Our annual 24-hour pro bono marketing marathon, CreateAthon, is in the works again. We are receiving applications now for our nineteenth CreateAthon. While skills-based volunteerism existed fifteen years ago, it has been heartening to see it evolve from a concept embraced mostly by lawyers into a national business movement.

Part of that momentum is being driven by A Billion + Change, an organization leading efforts to expand the number of companies committed to skills-based and pro bono service. To date, they have engaged more than 5,000 companies of every size, industry and geography to donate over five billion dollars worth of services. The vision of A Billion + Change is to transform business culture so that all companies in America will respond to the needs of their communities.

The benefits of skills-based volunteerism are many: building morale, improving community relations and fostering leadership skills. Every year, I’m amazed at how staying up all night actually reenergizes our company. (After a recovery weekend, of course.) In fact, when I consider all that CreateAthon has meant to our business, it is difficult to imagine why one wouldn’t lend their skills to a cause. Yet I understand the excuses. “We’re too small.” “We don’t have time.” “What we do doesn’t translate well to volunteerism.”

I thought of these excuses, and how each one applied to “Get Fit for Good,” an effort by Matt Potts, a college student and trainer at Fit Columbia. “Get Fit for Good” is a pay what you want, twice-weekly workout class with proceeds benefiting Innersole, a charity providing athletic shoes to children who are homeless or in need. It’s one guy spending an hour a week doing what he loves, helping people get fit, all the while raising money for kids. Matt reminds me that many times excuses are just that, and you can usually find a way to make pro bono work.

Most companies have charitable programs in place. From blood drives to fundraising and corporate giving, it’s always meaningful to give back. But there is a unique satisfaction in knowing that the skills that provide for your family can provide for someone in need as well. It reminds you of what drew you to your field, and provides a renewed sense of energy and purpose to the work at hand. If you love what you do, figure out how to give it away ­– for good.




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