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posted by Julie Turner Apr 18,2016 @ 02:04PM

NEW WORK: Crafting a Digital Toolbox For a Construction Leader

Who knew construction and creative strategy had so much in common?

In the building trades, surprises are often expensive and time consuming for clients. When you’re sweating bullets over a multi-million dollar project on a tight deadline neither variable is particularly welcome.

Our client McCrory Construction is one of the most respected builders in the Southeast. One reason more than 90 percent of clients choose to work with them again is the ability to prevent those unexpected surprises and hurdles. Quite simply, the work they do before the build has built them an uncommon reputation. Fortunately, we can relate.

As communicators, we’re big believers in the value of the "before-you-build" focus. The magic of the creative process isn’t just the ideas generated by it, but what’s used to power creative engines, too. Discovery isn’t just a line item on an invoice; it’s the necessary investment in making a relevant, sales generating impact on your target audience.

 

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So rather than simply create a new, responsive web presence to refresh their longstanding brand, we took the deeper dive and strengthened their market position in the process. Enter McCrory Construction; Nobody's Better Before You Build.

 

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Click to visit @McCroryConst

 

 

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posted by Apprentices Dec 16,2015 @ 04:26PM

Best of...

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As a graphic designer, I love reading "Best of…" lists at the end of the year. From book covers to logo design, these lists are a great way to review what's been done over the past year and keep up to date with design trends. Since we work with brands so often here at Riggs, it seems fitting to list my favorite re-brands of the year. A successful brand is more than just a good-looking logo. All the parts and pieces have to work together for a brand to have success. With the help of Brand New, a blog dedicated to showcasing logo redesigns and company re-brands,  here are my Top Three Favorite Re-Brands of 2015.


1. Verizon Wireless

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Verizon Wireless' re-brand had some public backlash because of it's new logo. They replaced the big check mark and the red "z" with a small check and a more generic typeface. While this could seem like a step backward, I think it's a positive move overall considering its application in print collateral, web and tv commercials. With this new logo, Pentagram has delivered a solid and sustaining re-brand for Verizon that will last a long time because of its simplicity and straightforwardness. 

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2. Spotify

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Spotify also received a bit of a brand refresh this year. While the logo didn't really change much, the overall application of new colors, shapes, and duotone photo treatments are what make this re-brand a success. Some might say they could have done more, but I think Collins did a beautiful job of creating a unique look for Spotify that connects well with its growing audience.

 

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3. Project Juice

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Project Juice is a micro-juicery in San Francisco. While their previous brand wasn't bad, I think Chen Design Associates created a stunning new look with much more character and freshness. From the custom typeface to the carrot that also serves as the acronym "PJ," it's definitely a step up. The real strength of the brand lies in its application—product packaging, interior and exterior signage, and even their website all use iconography and white space to their advantage. With this re-brand, Project Juice is certainly on to something good.

 

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What are your favorite re-brands from the year? Check some out at Brand New and let us know.

 

posted by Ryon Edwards Sep 24,2014 @ 06:03PM

Hi-fidelity Stereophonic Design

When I stop into my local Goodwill, I usually head straight to the vinyl records section. I just gotta know what obscure album might be there or if today is the day I find that one album I’ve always been looking for. I'm also on the lookout for great design. Every once in a while I come across a cover design so strong, that it just stops me in my tracks. That’s how I discovered my first Command Records album.

Command produced records in the late ’50s to mid-’60s and were produced and engineered by Enoch Light, a pioneer in stereo recordings during a time when AM (monaural) radio was the standard. Many of the covers were designed by well-known artists/designers like Josef Albers and Paul Bacon. Josef Albers! These abstract, minimalist covers stood apart from the typical covers of the time and beautifully captured the essence of the music through expressive design and well-crafted compositions. The covers gave the listener an idea of what to expect — a crisp, modern, stereo sound that’s harmonious, but with a sense of playfulness. Most of the Command Records covers incorporated classic design principles brilliantly: balance, proportion, rhythm, emphasis and unity in a modern style that still looks fresh today.

What a great example of form and content working well together. Stereophonic design, indeed.

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posted by Kevin Smith Jul 03,2014 @ 06:50AM

CreateAThon Helps Launch Social Enterprise

Social Enterprise is capitalism for a cause, and a growing business model.

Client Profile

Epworth Children's Home offers congregate care to children ages four to 18 who are victims of abuse or neglect. Funding sources include the SC Department of Social Services and the Methodist church. Seeing funding diminish over time, Epworth Children's Home formed Friends of Epworth as a 501 C-3 focused on fundraising.

As part of its strategic plan, Friends of Epworth realized that traditional nonprofit fundraising tactics such as events were not going to be able to substantively contribute to Epworth's mission. As a result, the Friends of Epworth sought to begin a social enterprise.

Backstory

Founded as an orphanage in 1895, Epworth once operated a dairy. It has been serving peanut butter ice cream to students and alumni in its dinning hall since the Great Depression, thus ice cream was a natural endeavor for the social enterprise. The Friends of Epworth envisioned Epworth Ice Cream on supermarket shelves with 100 percent of profits benefiting Epworth Children’s Home.

What we did for them during CreateAThon

We developed a brand strategy, logo, package design, sales sheet, online strategy, website wireframe and marketing plan.

Potential Impact

Our hope is to grow the enterprise to $100,000 in annual profits over three years, and ultimately, raise $2MM per year through national sales.

Partners

Others contributing pro bono services to this endeavor include law firms, Nelson Mullins and Adams and Reese, The University of South Carolina's Moore School of Business and truematter interactive consultancy.

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posted by Will Weatherly Jun 10,2014 @ 01:55PM

A Little Reassurance

The fear of regret is a powerful driver of indecision.

As such, marketing ends up spending a large portion of its time at the entryways to brand funnels, asking would-be passers-through to keep focused on potential up-sides instead of potential down-sides.

But the fear of regret continues well past the end of the funnel. “Did I really make the right choice?” With all the noise, opinions, opportunities, and options, it’s easy for consumers to doubt, and easier still for them to switch.

So, smart brands are finding ways to keep in touch. It can be anything. Most often, the more personal and permanent, the better.

 

 

 

 

 

 

 

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