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posted by Cathy Monetti Nov 28,2016 @ 03:30PM

Humanitarian. Oh, yes.

Like so many, I awoke on Friday to the sad news the great South Carolina humanitarian Judy Davis had died. It was a shock that hit me hard, and I spent the day with Judy and her family on my mind and my own heart in rather a state of disbelief. The question is ages-old, and yet I wrestled: How could this happen to someone so vital? So generous? So good? How could our city sustain such a devastating loss?

Davis, Judith (web).jpgShe was one of the great ones, is the thing. For years, Judy was a calming voice of reason in important conversations all around our city. From boardrooms to lunch tables, she was an eternal optimist and a tireless advocate in efforts to improve whatever needed improving. She fought hard, but she did it with such grace and elegance you hardly noticed. She was a motivator, too, serving as a mentor to so many and sharing her gifts as a keynote speaker at one time or another at nearly every event in our community.

But there was something else about Judy Davis--a quiet quality that endeared her to me and countless others. She always made me feel like I was the special one. She'd smile that bright smile, and her eyes would sparkle, and for that moment she gave the immeasurable gift of validation, so beautifully articulated by Oprah Winfrey as the greatest gift one human can give to another:

I see you.
I hear you.
What you say matters.

 Oh, Judy. You were one in a million, and I'm so thankful to have spent time in your orbit. 

 

It was my honor to serve with Judy on the Central Carolina Community Foundation board and I thank them for use of their photo. 

Read more about Judy Davis here. 

posted by Will Weatherly Jul 21,2016 @ 12:51PM

Businesses Are Just People Too

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For nearly a year, social media mogul and notorious speaker Gary Vaynerchuk has been honing a message. Infamous in marketing circles for his long history of brash, profane, egotistical-at-first-listen presentations near the cross streets of culture and marketing, Gary’s newest barb is as pointed as always. But now, alongside the release of his new book, he’s jabbing it at individuals not industries.

His point?


Self-awareness.

In his words…

 

“There is something that is rarely talked about in the business world and I want to start building more attention for it.
 
That thing is self-awareness…
 
… Self-awareness allows people to recognize what things they do best so they can then go hard on those aspects of their life. It also helps you accept your weaknesses.What works for one person doesn’t work for everyone. I want people to learn to be at peace with themselves, to understand what they can offer, because everyone’s got something. The key, however, is learning how to find it.
 
Self-awareness can help you do that.
 
Self-awareness is being able to accept your weaknesses while focusing all of your attention on your strengths. The moment you decide to accept your shortcomings and bet entirely on your strengths, things will change. Trust me.”

 

Now, with this idea, Gary openly aims to poke holes in the mythology of entrepreneurism that’s being inflated by the business community, its incubators, accelerators, and startup weekends.

But that’s not what’s interesting to me.

 

What’s interesting are the implications for business.

See, I’ve come to believe businesses are just people too.

Businesses have life in them. When they’re young, they need nourishment and protection to grow. They need relationships with people that love them, who are willing to buy. They need unique parts of themselves to get along with each other, teams to keep things functioning and life flowing. These are all essential to survival.

But what if a business wants to do more than survive?

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What if a business wants to achieve as much as possible? To contribute something incredible to the world, something special, something unique, something only that business has the physical and conscious makeup to create?

 

What might it take to self-actualize such a thing?

Maybe first, it would take esteem.

Maybe first, it would take self-awareness.

The concrete, confident knowlege of what that business does best. To have crystal clarity on its strengths. To embrace its flaws and own its weaknesses. To see vividly into its blind spots. To regularly reflect inward. To understand when, where, and why its elements are not aligned.

If that’s what it took, how might a business get such self-awareness?

Dig around “GaryVee” long enough and you’ll find his best piece of advice for people is to… ask.

So, maybe that's good advice for business too. 

 

Ask who?

Ask the people who love you. 

Ask every part of yourself. 

Ask some strangers.

Triangulate.

 

 

posted by Apprentices Sep 03,2015 @ 04:34PM

What Public Relations Professionals Actually Do

I declared my major as public relations during my sophomore year of college. Admittedly, at the time I wasn’t quite sure what exactly public relations entailed. Well, surely it involves dealing with people, right? I’m outgoing. I can do that, I thought. Three years, hundreds of writing assignments and a post-grad apprenticeship later, I’m realizing that a lot of people may not understand what public relations is—I know I didn’t. When I say that I work in public relations, I usually get responses like, “So you’re an event planner?” or “That’s cool, my aunt is also in marketing!”

Yes, part of my job is event planning, and digital marketing can go hand-in-hand with public relations to create an integrated campaign. But neither of those things fully describes what public relations professionals do. From the outside, the profession seems confusing. I experienced that confusion myself. I am now in the third month of my public relations apprenticeship at Riggs Partners, and I just finished planning and managing two huge events in two weeks alongside Kelly Davis, our public relations director. Together, these events have given me firsthand insight into what public relations professionals actually do.

1)   Planning – A crucial part of public relations is strategic planning. Planning encompasses almost every other aspect of public relations within itself. Planning for public relations includes research, establishing goals, formulating outreach and response strategies, implementing communications tactics, and evaluation. Public relations professionals must plan for what will happen and what probably won’t happen. In the words of one of my favorite professors, “Nothing just happens—if you are at all related to it, you are responsible for it.”

2)   Writing – In college, my professors always stressed the importance of writing in public relations. It is imperative to be an effective communicator in this profession. A large portion of my time is spent writing news releases, media advisories, story pitches, and social media posts. Proofreading is essential.

3)   Educating – One responsibility of public relations professionals is to educate and engage the public. From an agency perspective, this task varies greatly from client to client. In my experience, educating the public has meant spreading the word about a free service that people may be eligible for, informing people about an upcoming industry conference and encouraging them to register, or simply raising awareness about an important issue in the community. Another quote from that same professor, “In public relations, information is power.”

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4)   Media Relations – One way to educate the public is to engage media participation in spreading the word about different issues and events. Part of our job as public relations professionals is to help the media do their jobs well. Media relations is much more than writing a fill-in-the-blank press release and distributing it to as many media outlets as possible. Instead, you must consider the audience you are trying to engage and focus on the media outlets that would be the most in-line with their needs. It is important to provide media with all necessary information and to connect them with the appropriate people for interviews to best tell your story. If you leave media hanging, they’re left to draw their own conclusions—which isn’t beneficial for anyone.

5)   Monitoring – Another large part of public relations is monitoring media coverage. If you sought media coverage of an event or story about your organization, it is important to check the coverage you earned for accuracy. Monitoring allows you to see which aspects were conveyed well and which aspects may not have been, and may teach you what to avoid for next time.

So yes, public relations professionals are event planners. And yes, they can be involved with marketing. But they’re also storytellers, crisis managers, media contacts, writers, researchers, educators, and so much more. As we wrap up a hectic summer, I feel incredibly thankful for the knowledge I’ve gained so far here at Riggs. These three months as a public relations apprentice have given me hands-on experience that has changed how I see public relations as a profession.

And perhaps most importantly, I’ve learned the importance of coffee (for those 4 a.m. news shots).

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Kelly and me meeting the TV stations before Dental Access Days at 4 a.m.

posted by Kevin Archie Aug 05,2015 @ 12:37PM

On starting.

TreeBrain

As I sit here staring at a blank page—typing, deleting, typing again, deleting again, (updating my Instagram), typing, deleting, staring—I consider the seemingly monumental task at hand: writing one single blog post.

The forest of trees on my desktop background mirrors the muddled state of my mind: vast and lush, yet directionless. Branches intertwine, the longest of them extending and disappearing into the backlit white space of the sun, fading to nothing.

Ideas form and mingle in my mind, but the great white page stands unadorned until one of them can take root and grow. A multitude of voices nag and prod my brain, stunting any progress.

Where ever will you begin? Which idea is strongest? What about that other one? What’s the big picture? Who really cares?

If I'm honest with myself, this is what nearly every creative project feels like.

Whether small and simple like writing a blog post, or large and daunting like rebranding a statewide initiative, the act of creation often begins in agony.

But if we can narrow our focus from that vast forest of possibilities to a single seed of an idea, things can truly begin to flourish and grow.

posted by Alexandra Frazier Jul 29,2015 @ 04:09PM

notes from a wordmonger

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Note: these are not my hands.

Yesterday, I took a dip into the ether of my web browser history. It's a curious thing, to be curious about what you've been curious about. It's a more curious thing when you can evaluate the shape of your workday interests through the lens of Google search.

In addition to a daily perusal of news articles (I take my morning coffee with a side of current events) and a hundred client-related research queries, there's no shortage of fodder up for interpretation.

Highlights from the past week include atmospheric refraction, fiduciary responsibility, love and ketchup, Mr. Wonderful and the definition of nyctitropism. Predicate adjectives and the merits of "more proud" versus "prouder" make the list, as do balding medieval babies and an exploration into how hot chicken really happened.

Scroll a little farther down the page, and there, sandwiched between the oddities, you'll find no small number of visits to this idiom dictionary. Of all the revealing 500+ word procrastinations in my web history, the dictionary stands out and apart.

As we move into a more human era of branding, it feels only natural to seek out and take inspiration from everyday language's most suggestive turns of phrase. Just witness the longevity of Allstate's "You're in good hands," and you can begin to fathom why idiomatic expression might help bridge the messaging gap between what a brand wants to say and what an audience is willing to hear. And yet, leave it to Virginia Woolf—a woman who surely existed in that easier place before brands—to articulate the potential dangers of this approach.

In Woolf's superb 1937 essay, "Craftsmanship," she espouses that the moment we cherry-pick words from their natural habitats is the moment they lose their human realness and nuance. Worse, she writes, is that when the words become unreal, "we, too, become unreal — specialists, word mongers, phrase finders, not readers."

Phrase finders, not readers. Ouch. But what a perfect reminder that, long after we've tested the weight of a pen in our hands, someone else will have the choice to read or refuse what we've put to paper. All it takes is a trip through our own data-clouded wires to see Woolf's maxim reflected in our histories.

We are readers first.

 

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By the numbers

youtube is 2nd largest search engine