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posted by Teresa Coles Oct 13,2016 @ 04:34PM

24 hours, 24 dollars. That’s all it takes to change the world.

This time next week, we’ll be burning the midnight oil over at Riggs Partners during CreateAthon 19. It seems like only yesterday that we pulled our first all-nighter for good, working 24 hours nonstop to deliver pro bono marketing projects for nonprofits and the important causes they represent.

As you may know, CreateAthon has grown organically and exponentially since we founded the program. We’ve served more than 150 different nonprofits in South Carolina. Plus, we’ve recruited more than 100 different marketing groups throughout North America as CreateAthon partners, all of whom have hosted CreateAthon events for nonprofits that otherwise would not be able to afford professional marketing services. To date, the program has delivered over $24 million of pro bono marketing service to the nonprofit marketplace.

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What you may not know is that CreateAthon has recently become a national 501(c) 3 nonprofit organization. Moving forward, the goal is to generate $100 million of pro bono service to nonprofits by 2020. That’s a big calling, and it needs human and capital resources to make it happen.

That’s why we’re asking for your consideration in pledging $1 an hour for each of the 24 hours our team will be working during CreateAthon next week. All of the proceeds will go to helping us bring more CreateAthon events to nonprofits in the US and beyond.

To pledge, just visit the RP Power of 24 fundraising page. You may choose to make a gift directly from this group page or make separate pledges on behalf of your favorite CreateAthoners!

Thanks for your ongoing support and encouragement of our efforts to serve nonprofits through CreateAthon. Together, we’re putting creative super powers to work in some pretty remarkable places!

posted by Teresa Coles Oct 06,2016 @ 03:10PM

The Coming of CreateAthon 19

Two weeks from this very day, the WECO building will transform itself yet again from the quiet workplace of Riggs Partners and truematter to the Mother Ship of CreateAthon. To be exact, this increasingly natural phenomenon — fueled by the transference of creative superpowers for good — will begin at 0800 hours on Thursday, October 20 and will remain in effect until 0800 hours on Friday, October, 21. ish.

Like every year, we here at RP are in full-on tilt mode, onboarding the newest class of CreateAthon clients in an effort to fully understand their work, determine how effective communications can help move that work forward, and scope out a plan of attack for producing strategic and creative deliverables within the 24-hour marathon.

From the moment we encounter these fine souls, we’re instantly awed by the impact of their work and their willingness to answer the call to community service. For that reason, and many more, we’re happy to introduce you to our newest CreateAthon clients and sure-to-be dear friends:

Friends of Harbison State Forest: Works to preserve the recreational and educational aspects of Harbison State Forest as an urban forest resource, with an emphasis on planning, designing and building a sustainable trail system.
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Gun Sense SC: Raise awareness about gun violence as a public health crisis in South Carolina and inspires communities and lawmakers to work together toward sensible gun safety solutions.

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Healthy Learners: Devoted to removing children’s health barriers in South Carolina so they may be healthy, happy and learn to their full potential.

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Homeless No More (formerly Trinity Housing Corporation): Seeks to eradicate family homelessness through a holistic, community-wide approach to providing emergency shelter, transitional services and long-term affordable housing solutions.
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NAMI Mid-Carolina: Advocate for mental health awareness, education and resources in order to improve the treatment options and quality of life for people affected by mental illnesses. 

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Palmetto State Base Camp, Inc. Provides transitional housing services to homeless veterans as well as employment support and access to additional community resources.

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At a glance, you can readily see that these organizations — and the people behind them — are about the business of changing life as we know it here in South Carolina.

As the days leading up to CreateAthon unfold before us, we know our lives will be changed, as well.

We invite you to come along with us.

posted by Courtney Fleming Sep 21,2016 @ 03:40PM

Counting Down to CreateAthon

It's hard to believe that our annual CreateAthon is only a month away. This will be Riggs Partners' 19th year of pro bono magic, and my personal third. It's interesting that even though you've done it before, you still get the night-before-the-first-day-of-school-jitters every year. You truly never know exactly what to expect. But every year, it's just as exciting, intense and rewarding as before.

The unfortunate reality is that most nonprofits can't afford professional marketing services, making it difficult for them to convey their purpose and move their mission forward.

That's where we come in.

For one day (24 hours of hands-on work, plus presentations afterwards), we work around the clock to produce a wide range of marketing materials that are as unique as each nonprofit we serve. And remarkably, CreateAthon as a national nonprofit organization has generated more than $24 million in pro bono marketing services for over 1,300 organizations.

CreateAthon plans to deliver $100 million in pro bono marketing services to the nonprofit marketplace by 2020. You can learn more about that here.

In the meantime, take a glimpse through last year's event in the SlideShare below and be on the lookout for more information about our upcoming event on Oct. 20-21.

 

posted by Kevin Smith Jul 14,2016 @ 04:09PM

Loving Your Work

Our annual 24-hour pro bono marketing marathon, CreateAthon, is in the works again. We are receiving applications now for our nineteenth CreateAthon. While skills-based volunteerism existed fifteen years ago, it has been heartening to see it evolve from a concept embraced mostly by lawyers into a national business movement.

Part of that momentum is being driven by A Billion + Change, an organization leading efforts to expand the number of companies committed to skills-based and pro bono service. To date, they have engaged more than 5,000 companies of every size, industry and geography to donate over five billion dollars worth of services. The vision of A Billion + Change is to transform business culture so that all companies in America will respond to the needs of their communities.

The benefits of skills-based volunteerism are many: building morale, improving community relations and fostering leadership skills. Every year, I’m amazed at how staying up all night actually reenergizes our company. (After a recovery weekend, of course.) In fact, when I consider all that CreateAthon has meant to our business, it is difficult to imagine why one wouldn’t lend their skills to a cause. Yet I understand the excuses. “We’re too small.” “We don’t have time.” “What we do doesn’t translate well to volunteerism.”

I thought of these excuses, and how each one applied to “Get Fit for Good,” an effort by Matt Potts, a college student and trainer at Fit Columbia. “Get Fit for Good” is a pay what you want, twice-weekly workout class with proceeds benefiting Innersole, a charity providing athletic shoes to children who are homeless or in need. It’s one guy spending an hour a week doing what he loves, helping people get fit, all the while raising money for kids. Matt reminds me that many times excuses are just that, and you can usually find a way to make pro bono work.

Most companies have charitable programs in place. From blood drives to fundraising and corporate giving, it’s always meaningful to give back. But there is a unique satisfaction in knowing that the skills that provide for your family can provide for someone in need as well. It reminds you of what drew you to your field, and provides a renewed sense of energy and purpose to the work at hand. If you love what you do, figure out how to give it away ­– for good.

posted by Courtney Melendez May 06,2016 @ 08:00AM

CreateAthon Magic & Miracle Workers

CreateAthon 2015 marked the eighteenth pro-bono allnighter, and my third since joining Riggs Partners. We make extra pots of coffee, round up some friends, don matching t-shirts and stay up for 24 hours cranking out as much pro-bono work as possible for a handful of nonprofits. Each year brings new challenges, rewards and memories, but this year was extra special.

I found out about HALTER and the work they do from my best friend who lives in the upstate. Their neighbor has a young daughter enrolled in HALTER’s therapeutic riding program, and my friend had been to several of their events over the years and raved about the work they do. Growing up, horses were a huge part of my life, and my youngest sister who is special needs has also benefitted from therapeutic riding in the past. So HALTER’s mission really resonates with me. That’s why, when CreateAthon applications opened, I called HALTER myself to to invite them to apply.

They asked us for help with marketing collateral for an upcoming capital campaign. Their plan was to enclose their covered arena so they could offer year-round classes and serve more riders. The campaign also hoped to add stables to house their equine therapists, or “miracle workers” as they’re affectionately called. Of the things HALTER asked our team to produce, more than anything they wanted a video. They needed help telling their story to donors capable of making a major gift; people who most likely had never experienced HALTER’s work first hand.

Producing a video on the CreateAthon timeline is a tall order. I still look back and think we were crazy for even trying, but thankfully our friends at Mad Monkey and the rest of our CreateAthon team were miracle workers of the two-legged variety. In addition to the video, we delivered a stunning new logo, identity package, case for support, t-shirts and stickers.

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We presented all that work — produced in 24 hours — in a client presentation that has gone down in CreateAthon history. Partly because my colleagues will never let me forget that I got a little choked up (okay, ugly cried) 30 seconds in.

The bigger storyline was the CreateAthon magic that was in the room that morning. We’d produced the video and it was so pure, powerful that it took our breath away. Before long, everyone was crying. To be able to give so much to a group that transforms the lives of children was an amazing gift for our creative team and one that’s really stuck with us. After we wrapped up, I didn’t stop sniffling for at least another hour or two (okay, days.)

Here’s to the wonderful team I had the pleasure of working with on this project, HALTER and the amazing work they do each day, and to the moments in life that make you ugly cry. I hope you love this video as much as we do. Before you hit play, I have a tip for you. Grab a tissue.

 

 

 

 

 

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