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posted by Kelly Davis Oct 21,2014 @ 11:44AM

WXRY-FM: Amplifying the Voices of Our Community

I’ll never forget the day that WXRY (FM 99.3) came on the air. They had been promoting the station for a few weeks in print ads that billed this new listening option as “The Independent Alternative.” They caught my attention with the assertion that this was the music that my generation listened to in college (i.e. early to mid 1990s).

Considering that WXRY launched on St. Patrick’s Day with a 24-hour marathon of only music by Irish rock band U2 (my personal favorite), it seems appropriate that the station is now a client of the 24-hour pro bono marathon that is CreateAthon.

What many people didn’t realize when it first began, and some may still not know, is that WXRY is an independent, nonprofit, public radio station. When you hear “public radio,” you more often think of NPR or a university-owned radio station. In fact, according to WXRY’s President and General Manager Steve Varholy, nonprofit public radio is the fastest growing segment of radio because of the quality and independence of the programming. They have the freedom to play what they want to play when they want to play it.

WXRY is owned by The Independent Media Foundation, a local 501(c)(3) foundation, and it is programmed by a small staff of professionals and volunteers who are longtime residents of the Columbia area. In a landscape that is increasing dominated by corporate-owned media conglomerates, it is refreshing to have a truly local voice in town, especially one that is committed to the community and not to shareholders.

Naomi Sargent of Columbia Opportunity Resource during a taping of The Buzz, one of WXRY's regular segments promoting community activities and involvement. Naomi Sargent of Columbia Opportunity Resource during a taping of The Buzz, one of WXRY's regular segments promoting community activities and involvement.

WXRY’s business model is completely different from any other radio station in town, and intentionally so. Their mission is “great radio that builds and serves your community.” Their goal is to get real community voices on the air and to serve as a catalyst for growth and renewal in the Columbia area by shining a light on all of the great things that are happening in our city.

Our work for WXRY during CreateAthon will focus on the development of materials to help them expand their FM frequencies and service area as well as build additional studio and office space. Meeting these goals will enable the station to continue to increase its engagement not only on the air, but also in person.

During CreateAthon, just as I do every other day, I’ll be streaming at my desk and rocking out to the best alternative tunes of yesterday and today, knowing that by supporting this nonprofit media outlet, I’m also supporting all of the other nonprofits in my community whose voices they amplify.

posted by Julie Turner Oct 04,2013 @ 04:53AM

This isn’t about content marketing.

This should be a blog post about content marketing. But, frankly, it’s just not happening. Tonight my thoughts are wandering. I cannot stop thinking about all the incredible things that are happening around us these days.

Tonight, I was grateful to be part of the fifth anniversary celebration of 701 Whaley, an Olympia landmark that was shepherded back to relevancy from the brink of demolition. A few blocks uptown, famed photographer Annie Leibovitz (!!) was in town hosting the opening of her Pilgrimage show now on display at the Columbia Museum of Art. It was also a big night for the Main Street Merchants who were hosting one of their festive, popular First Thursday celebrations. Recent weeks have also seen people flocking downtown for the Jam Room Music Festival, the flourishing, weekly Soda City Market, and the beautifully refurbished Township Auditorium, which recently hosted rock phenoms Band of Horses and Grace Potter and the Nocturnals.

As a longtime resident of the city, I can safely say it’s been a long time since so much activity has sprung from the city center. But there’s more to what’s happening than simply playing host to the festivals, markets, meetings and merchants that are popping up all over downtown. Between the growing numbers of people, you can feel something bigger in the air. It’s an energy; a blend of excitement, anticipation, optimism and pride that’s been in short supply for years.

If one ever wanted proof that downtown is getting its groove back, the dance card full of activities last night would have been a prime example. But what’s most thrilling for all of us? We’re still in the earliest stages of downtown’s renaissance. And I already know I love it!

Maybe next time we’ll talk a little content marketing.

posted by Cathy Monetti Aug 15,2013 @ 03:41AM

With love, from Pipa RN Brasil

I thought you would like this said the text from my sister-in-law, Rejane, who was spending the summer in her native Brazil.

(Don't you love anything that arrives—whether via the mail, cell phone or a big package at your door—with that particular introduction?)

And so I scrolled.

What on earth? I wondered, looking at a photo of a bunch of *junk* attached to a gigantic board.

And then there was this.


Since I can't read Portuguese, I was intrigued and most anxious to get the story from Rejane. She reports a group of locals became fed-up with people disrespecting their beach and took matters into their own hands. The signs read:

Do not throw trash on the beach. Preserve our paradise.

This trash was collected within less than a mile around this beach. Welcome to our beach!

(Yes, in the bottom right corner is a mass of disgusting cigarette butts.)

Then she sent this:


Pretty daggone effective, that's what I'm thinking, and a great reminder of the communications power of SHOW, DON'T TELL.


posted by Apprentices Jul 31,2013 @ 09:54AM

America's New Frontier: Made In Detroit

What kind of people forge full-speed ahead into treacherous territory with little but a dream and no guarantee for success?

Americans have been doing it for centuries, and I’m sure the parents of those early pioneers thought their children had lost their ever-loving minds. But what kind of country would we be without these fearless lunatics? Their undying optimism laid the foundations for some of our greatest cities: Chicago, St. Louis, and San Francisco – to name a few.

Then there’s Detroit. It’s almost impossible to miss the ubiquitous coverage of the city’s demise. But squeezed between the contentious debate over the city’s bankruptcy and the photo essays detailing infrastructural decay, the story of a new American pioneer is slowly unfolding.

They are the native Detroiters who stand their ground, seeking innovative and entrepreneurial opportunities to strengthen their community. And then there are the newcomers – many young people – who come for the cheap rent and stay with the hopes of playing a part in the city’s rebirth. Some of these people have even left behind sensible upbringings and beautiful suburban lawns. I’m sure their parents are horrified.

It’s a story equal parts inspiration and terror. You can participate in the next great chapter of American history, but if you get hurt in the process, it might be hours before an ambulance arrives. I can’t help but be excited when I hear about the folks who brave it anyway.

Amidst the ruins, a new generation of lunatics is dreaming. They see their destiny inextricably linked to the city they call home. New ideas and businesses are emerging. There are tech startups, ad agencies, super cool small businesses, and local eateries. There are also household names completely reinventing themselves.

True, Detroit has a long, long way to go, and the journey will be perilous. There is no guarantee the risk will even pay off. But like so many pioneers who came before them, the people who invest in this city, both literally and figuratively, share a common perspective.

Detroit isn’t a wasteland to give up on. It is a new frontier worth conquering.

(Oh, and for the naysayers out there, things could be worse. I have two words for you: Dust. Bowl. )

posted by Apprentices May 10,2013 @ 08:00AM

The Wonderful World of WECO

For the past two weeks we at Riggs have done a lot of talking about WECO. It's more than the building. It's West Columbia. And while most people's attention may be focused on what's happening on the other side of the river, we think we've got a pretty hip thing going on in our little neighborhood. So I asked my co-workers, "What's your favorite WECO business?"

Catherine Doyle
Sun Spirit Yoga and Wellness
. It's an awesome yoga studio, where I've been getting my teacher training and Tzima (the owner) is one of the kindest people I've ever met. Plus she makes lots of cool jewelry, soaps, lotions, oils, tea blends, etc., so there's always something new to check out.

Kevin Archie
One of my favorite WECO businesses is True BBQ — "Home of the Pretty Lady AND Sexy Lady sauce!"

Will Weatherly
Paul's Barber Shop
. The Aroma. Paul. The Pool Table. The Aroma.

Jenni Brennison (me!)
116 State
. It's a great place to grab an espresso or a glass of wine while sharing small plates with friends.

Ryon Edwards
My favorite would have to be Old Mill Antique Mall, because you just never know what you'll find in that place.
Runner Up:
Jimmy's Citgo, because it's the closest place to get cigs, lottery tickets, energy drinks, beer, gas, breakfast and/or just about anything else you'd ever need.

Nate Puza
New Brookland Tavern. You will see your favorite bands before they are famous, the drinks are cheap, and they have an old-school Mortal Kombat arcade game. It doesn't get any better than that.

Cathy Monetti
BUG Outfitters. 'Cause I like to play outside.

Julie Turner
The Original D's Wings. It has the authentic character chains try to reproduce using interior design. And then there was that one time Billy made me chicken wings wrapped in bacon.

Kevin Smith
It's not a business, but we have the best view from the Gervais Street Bridge.





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