We had to see it coming: Aaron Hurst, founder of Taproot Foundation and the guru of the pro bono movement, has moved beyond inspiring us to share our professional skills as a means to social good to building an entire economic sector around doing work that matters.
Aaron’s new gig is CEO of Imperative, a cadre of social entrepreneurs, product developers, economists and all-around brilliant creative minds. They’re on a mission to create a fully functioning Purpose Economy by 2020. The bottom line? Helping people and organizations uncover, activate, and monetize work that leaves a mark on this world — and making a good living doing it.
I got a preview of this big fat idea last winter, when I attended the first-ever Global Pro Bono Summit, hosted in NYC by Taproot. Our last exercise was to figure out – in 15 minutes, no less — how to transform the pro bono marketplace into a $20 billion economy by 2020. We burned up some post-it notes on that, let me tell you.
Those close to Aaron knew he was already at work on the Purpose Economy, writing a book while making the transition to Imperative. Ever watchful for news of the book release, I noted the announcement by Imperative just this past week of the Purpose 100, a compilation of people throughout the world who are deemed to be “transforming our innate need for meaning into the organizing principle for innovation and growth in the American economy.”
In a culture obsessed with the “awards season,” it’s refreshing to see people recognized for their bravery, creativity and tenacity in pursuing something larger than themselves.
I encourage you to spend a few moments with this list and consider the ways in which these remarkable human beings have channeled the talents, experiences and relationships they’ve cultivated in their lives into a force for good.
Then get out a sheet of paper and start looking for your purpose. It’s there, just under the surface, waiting for you.